The Grand Cherokee debuted in grand fashion at the 1992 North American International Auto Show in Detroit, Michigan. Then-Chrysler president Robert Lutz drove Detroit mayor, Coleman Young up the steps of Cobo Hall and through a plate glass window to show off the new vehicle. Production of the Grand Cherokee started shortly afterward in the purpose-built Jefferson North Assembly in Detroit, Michigan and has remained there since. The ZJ models, manufactured from 1993 to 1998, originally came in three general trims, the Base, Laredo, and the Limited. The Base model (later renamed SE in 1994) offered basic features such as full instruments, cloth interior, a standard five-speed manual transmission (93-94), and other optional equipment found on Laredo; The SE model was dropped in 1996 due to lack of consumer demand.